Optimum Baits Titan Swimbait
For years, swimbaits have been the bait of choice for big fish throughout the Western United States. When swimbaits started to migrate toward the Southern states, anglers quickly realized their ability to catch fish. It didn’t take long for professional fishermen to ask Optimum Baits for a lure that they could throw into weeds and fish effectively. The result is the 5-inch Titan swimbait. The Titan features a wide-body profile that rolls back and forth while producing a powerful kicking action. The weedless Optimum wire brushguard means it is no longer necessary to coax a lunker to come out of its preferred habitat. You can now go to it. The Titan can be used in and around grass, laydowns and rocky areas without the fear of snagging. contact: www.optimumbaits.com

CULPRIT JERK WORM
The 6-inch Culprit Jerk Worm has been reborn. This lure creates a darting, slashing action that mimics a distressed baitfish in the water. Its built-in pocket reduces the amount of plastic the hook has to penetrate, resulting in quicker and easier hooksets.
Anglers have a ton of options when it comes to the Jerk Worm. The bait is available in 10-count resealable packs and 12 colors that include Okee Gold, Red Shiny Shad, Watermelon Pepper, Albino Shad, Crystal Shad, Limetreuse, Arkansas Shiner, Salt and Pepper, Pink, Native Shiner, Baby Bass and Watermelon Red.  contact: www.luresonline.com



GENE LAREW BIFFLE-O
There’s nothing else on the water like the 8-inch Biffle-O. There’s also no better name to back up the bait than pro bass fisherman Tommy Biffle. The bait’s body is like a traditional tube, but the tail is totally unique and never stops moving. The Biffle-O can be walked on top, jerked below or fished like a tube, jig or a worm. Rig it on a 5/0 hook and use it as a topwater bait. It also makes a great Carolina-rig bait by plugging the tube opening with a Styrofoam peanut or piece of plastic worm. It will float high with a 4/0 hook. It can also be Texas-rigged, fished with a jighead in it or used as a jerkbait. The possibilities are endless. The Biffle-O is available in nine of Larew’s top bass-catching colors, plus four new colors that include perch, threadfin shad and goby. Biffle-Os are packaged eight per resealable bag and retail for around $5.49. contact: www.GeneLarewLures.com

Vertical Lures Chunk X & Chunk X Sling
If you’re a fan of Vertical Lures’ Jig X, it’s time to upgrade. The company recently introduced the Chunk X and Chunk X Sling to complement the popular Jig X. The Chunk X is available in eight colors and was designed for multiple actions at different retrieval speeds. This was accomplished with multiple ridges (vertical and horizontal) on both sides of the legs. The Chunk X also has a unique head design that conforms to the bend of the hook, which drastically decreases the amount of plastic usually located in the path of the collapsing weedguard. This increases the ability for a better hookset.  The Chunk X Sling does not pierce the plastic and is the only keeper designed to pull your trailer back to its resting position without the angler ever touching it. With an underbelly rattle holder, this accessory makes the Jig X and Chunk X the ultimate tournament jig-and-pig on the market. contact: www.verticallures.com

Lobina Lures Westys Worms
Westys double-hook worms have been a staple in Western tackle boxes for more than 30 years. Western anglers accustomed to fishing in clear, desolate desert reservoirs rely on Westys to make every strike count. Whether suspended or just finicky, no fish escapes a Westys. The Integrated Westys is designed with extra strength, durability and beauty to enhance the features that have made it a favorite for decades. Integrated inside the 5-inch worm is a wire linked to a 1⁄8-ounce jighead and stinger hook. As an alternative to the traditional Superfloat Series, the Pro Series offers natural solid and laminate colors in standard plastic. Fish by casting out, letting your line go slack, then follow with a lift and fall or dragging retrieve. Set the hook by keeping a tight line and reeling in. contact: www.lobinalures.com

Blakemore Rock’n Runner
While there have been a lot of “chatter” copies lately, the Rock’n Runner relies on its original design to catch more fish. That’s because it’s a Road Runner at heart. The Rock’n Runner offers flash, vibration, contrast, sound and a slower presentation. The Rock’n Runner features a quality skirt and a “wobble blade” attached to the hook-eye. The lure is tied onto the blade’s snap, giving the lure a secondary axis from which comes the rocking action. Rock’n Runners are offered in five colors including white, white/chartreuse, chartreuse, Fire-Tiger and Black ‘n Blue Bluegill. Both the 1⁄4- and 3⁄8-ounce sizes feature a Bleeding Bait hook and carry a suggested retail price of $6.  contact: www.blakemorelure.com