Spro BBZ-1 Shad
From the makers of the legendary BBZ-1 swimbait comes the next generation of premium swimbaits — the SPRO BBZ-1 Shad. With the expert help of swimbait guru Bill Siemantel, SPRO designed the bait with a four-section design to give it incredibly lifelike action in the water. With its realistic scale pattern and hauntingly real eyes, this 4-inch firecracker swims and swerves like no other swimbait on the market. Its premium finish assures color quality and sharpness that fish just can’t resist. www.spro.com




Gamakatsu Superline EWG Weighted Hooks
When only a high-carbon-steel, heavy-wire hook will do, Gamakatsu’s Superline EWG Weighted Hooks are the answer for soft-plastic baits. They’re incredibly sharp and super strong, and with the point in line with the eye, they provide amazing hook-setting power, control and dependability. Superline EWG Weighted Hooks are available in 3/0 and 5/0 sizes, in 1/16 and 1/8 ounce. www.gamakatsu.com



Original Fishing Snake
The Original Fishing Snake was co-developed by Doug Hannon, the only man in the world to have caught more than 800 10-pound-plus largemouth bass. Available in five proven deadly colors, the Original Fishing Snake floats, coils and swims just like a baby snake on the surface of the water, even at rest. Extremely durable, this soft-plastic snake stretches to 3 feet without breaks, rips or tears. This versatile lure also caught 2007’s biggest largemouth — an 18-pound beast. www.bassprofessor.com



Ima Skimmer
The ima Skimmer is a hard-plastic topwater with the slender body shape of a soft-plastic stick bait. Its slim profile has proven to be one of the most appealing bass lure shapes ever. The tail-weighted back end of the ima Skimmer stirs the water wildly, causing a large boiling action at the end of each zig-zag movement. Every time this happens, the Skimmer slips out barely ahead of the boil, like a baitfish narrowly escaping a bass’s lunge. The 4½-inch, 3/8-ounce ima Skimmer comes in nine colors. www.imalures.com



Southern Lure Company Little Bigfoot
The Little Bigfoot may be short in stature, but it can bubble with the big boys. Sometimes a small frog is just what the fish are looking for, especially one that’s as loud as the Little Bigfoot. But don’t underestimate this little frog — it totes a bi 4/0 Owner Hook and is not afraid to tangle with the biggest fish in the pond. www.scumfrog.com



Laserlure
Not only does the LaserLure’s laser-enhanced technology get the fish to chase the lure, but it also gets them to attack and bite the lure. The key is the focused, intense beam of laser light that creates a strike zone that’s 300 percent larger than normal. The lure’s highly reflective paint and lifelike 3-D eyes attract fish even in brackish water. LaserLure comes in five body styles and eight colors that will produce more than 80 hours of rod-bending action. Since LaserLure is water-activated, no switches are necessary and it turns itself off when it dries. www.laserlure.com



P-Line Laser Minnow
The Laser Minnow is a lead-bodied lure with an amazing lifelike holographic, laser finish. These lures will work great anytime bass are schooled up and chasing shad, pond smelt or any other type of baitfish. The Laser Minnow also had amazing results when fished against all other traditional types of vertical-jigging baits. The Laser Minnow comes with a black-nickel hook and is available in seven sizes. With 16 colors to choose from, you are assured to have the right size and color needed for any conditions. www.p-line.com




Cover Your Bass Bassroom
This unique portable bathroom for your boat was created with your privacy and peace of mind built directly into the design. The BassRoom is a versatile and environmentally safe alternative to making continuous trips back and forth to shore when a member of your fishing party has an emergency. The BassRoom sets up in minutes for immediate use, and it can be left on the boat deck while you continue to fish. With the BassRoom, you’ll never have to make a mad dash to the nearest boat launch. www.coveryourbass.com




HaberVision Bellagio
Looking for high-quality eyewear that offers the best value? Look no further than HaberVision. HaberVision was formed by Steve Haber, founder of Bolle, utilizing the newest materials and offering quality polarized sunglasses (even prescription and bi-focal eyewear) for the best price. The Bellagio model is a wrap style, allowing very little peripheral light to disturb you. Made of the finest ground and polished photochromatic glass lenses, the Bellagio is a great fishing or boating polarized sunglass. Visit HaberVision online and save 50 percent off the retail price with the promotional code “BASSIN.” www.habervision.com




Xpress Boats H18
The H18 is roaming the waters in 2008 with a stellar charcoal-gray paint scheme and a dizzying array of options and boat packages for anglers to choose from. Four H18 packages mix and match options to best suit the consumer, including a duck boat package with a camouflage paint option and a sport package with bass paint and aluminum wheel upgrades. A Euro-style fishing seat with threaded pedestal base and a tinted windshield will assure a comfortable ride. A Minn Kota 40 Edge trolling motor and Humminbird Piranha Max 215 with Swivel Mount Graph are standard. www.xpressboats.com




Webb's Baits
Webb’s Baits has specialized in 4½- and 6-inch custom hand-poured worms since 1993, and their custom soft plastics have been winning tournaments for years. Webb’s Baits makes the Pink Prizm worm, a very popular and extremely effective bass-catching bait. In addition, the company manufactures the Spot Spanker, a bait designed by California bass pro Mark Stringer, in four color combinations. Now featured at bassinonline.com, you can make a secure purchase from their website. www.webbsbaits.com




Optima Batteries
Optima BlueTop Batteries are now available in a full line of marine sizes. The BlueTop’s unparalleled deep-cycling capabilities can afford any fisherman the luxury of running heavy accessory loads while still lasting two times longer, which means more time on the water. The patented SpiralCell Technology found in every Optima provides 15 times more vibration resistance, faster recharging speed and up to 20 percent less weight in a spill-proof package. www.optimabatteries.com



Vertical Lures Creature X
As a follow up to its innovative Jig X and Tube X line of baits, Vertical Lures introduced the Creature X in 2008. Packed with a deadly one-two punch, the Creature X features two patented reverse-wedge arm appendages. Teamed with the quad-aqua legs borrowed from the Tube X, the Creature X produces radical water displacement on both the fall and the retrieve. A self-contained rattle chamber is hidden within the compact body. Available in six colors, the Creature X is the secret to attracting lunker bass. www.verticallures.com



Lobina Lures Westys Worms
Westys double-hook worms have been a staple in Western tackle boxes for more than 30 years. Western anglers accustomed to fishing in clear, desolate desert reservoirs rely on Westys to make every strike count. Whether suspended or just finicky, no fish escapes a Westys. The Integrated Westys worms are designed with extra strength, durability and beauty to enhance the features that have made them favorites for decades. Integrated inside the 5-inch worm is a wire linked to a 1/8-ounce jighead and stinger hook. As an alternative to the traditional Superfloat Series, the Pro Series offers natural solid and laminate colors in standard plastic. Fish by casting out, letting your line go slack, then follow with a lift and fall or dragging retrieve. Set the hook by keeping a tight line and reeling in. www.lobinalures.com


Angler's Choice
The Triton TR-196 is a state-of-the-art fishing rig that’s packed with convenience, performance and safety features. This boat package includes two Lowrance depthfinders, a MotorGuide Digital Tour 24-volt, 82-pound-thrust trolling motor, two folding seats, hydraulic steering and more. The rig’s Mercury 200 boasts an outstanding power-to-weight ratio, contributing to increased speed and better fuel efficiency. This used rig is available for $29,995 from Angler’s Choice, the bass boat superstore located in Martinsville, Va. www.anglerschoicemarine.com




Biffle-O Lizard
The 8½-inch Biffle-O Lizard features Larew’s patent-pending Biffle-O tail design and four hyperactive swimming legs. Broad shoulders provide horizontal stability but thin for ultimate swimming action with the slightest of movement. Because the lizard’s tube body is hollow, a piece of foam can be inserted to float the bait high on a Carolina rig. The Biffle-O Lizard is also deadly when swum through surface grass and vegetation. It is available in 19 colors. www.genelarewlures.com


Pro-Techt Mantis
With Pro-Techt’s Mantis portable bimini, you can beat the heat and stay dry without inhibiting your fishing. Pro-Techt’s Mantis is a quick, portable shade designed by anglers that offers quick attachment, deployment, retraction, almost infinite angle adjustment and compact storage. The Mantis attaches in seconds to 14 different mounts, including mounts made specifically for swivel, butt, slider and johnboat seats. Mounts are also available for connecting your Mantis to rails, rod holders, decks and sidewalls. www.pro-techt.com